Increasing Season Ticket Holder Spend By 3000% With In-App Loyalty

The SSE Arena, Belfast app's launch presented a real opportunity for their Ice Hockey team, The Belfast Giants, who have their very own section within the app. LiveStyled integrated a season ticket holder section into the existing app which enables the team's season ticket holders to access exclusive offers and content.
What we delivered

3000%

Uplift in season ticket holder spend

70%

Registration rate

£2,123

Top spending season ticket holder spend

The results were staggering. Over 2 seasons, the app’s season ticket holder section delivered a 3000% increase in food and beverage revenues from season ticket holders.

 

Season ticket holders had previously been given a paper loyalty card to receive 10% discount, however digitising this loyalty and providing users with personalised, exclusive offers has converted their annual spend astronomically.

How Do The Arena and Their Customers Benefit?
User Benefits
  • A digital loyalty scheme that offers personalised offers and exclusive benefits
     

  • A monthly ‘season ticket holder of the month’ competition, just for registering on the app

 Arena Benefits
  • A tool to reward and engage the team’s most valued followers
     

  • Astronomical increases in season ticket holder revenues

Find out more or arrange a demo

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