The O2 arena has introduced a branded ‘app fast-track collection lane’ to support uptake of their LiveStyled powered mobile app.
Having strong, visible branding for app collection points is a fantastic marketing tactic, and key to the success of fast-track lanes and app-only bars.
On The O2 arena concourse, you will find the branded bar areas with easy-to-read text, large floor vinyl stickers, bright branded colours and enticing deals. It’s high impact and attention grabbing creative.
Some benefits of using strong branding on app-only bars and queues include:
It promotes the benefits of ordering via the app and encourages downloads.
Customers can easily identify where they need to collect their food and drinks.
It ensures that customers know that the bar/queue is ‘app-only’ rather than to be used by everyone.
It entices customers to download the app when they see the fast-moving queue.
It takes pressure off the cash bars.
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