Altice Arena Celebrate Eurovision Win With LiveStyled
This weekend saw the Altice Arena, Lisbon play host to the Eurovison Song Contest final. The competition saw Israel triumph and take home the crown with their entry Toy by Netta judged the best song out of the 26 finalists.
The night also saw the venue celebrate its own win, as they launched their new Altice Arena app to huge success. The new app, designed & developed by LiveStyled, enables the 20,000-capacity audience to download tickets to their phone (powered by the BlueTicket platform), order food & drink and enjoy a streamlined venue experience.
The roll-out was a huge success, with an impressive conversion rate of 71.5% from app downloads to purchasing and users placing an average of 2 orders each. The Altice Arena operational team ensured a fantastic customer experience with clear signage and well-trained staff at the venue. Customers were drawn to the app lanes offering speedier service than queuing at standard bars.
Jorge Vinha Da Silva, Managing Director at the Altice Arena commented, “We’re really pleased with the incredibly promising start to our partnership with LiveStyled. The platform will give us the tools to enhance our customer experience, whilst at the same time learning more about their individual behaviour and preferences in the venue. The versatility of the platform means we can easily integrate essential elements, such as our ticketing company, Blueticket. We look forward to introducing the platform to our clients later this year.”
Matt Francis, Head of Customer Success at LiveStyled adds “We are thrilled the team at Altice Arena have had such a successful launch at one of Europe's premier events. It’s down to the hard work of the team there, the marketing tactics they are using and the support the Arena Management has shown. We look forward to supporting the team and helping them grow the number of users and orders, in the process driving incremental revenue further.”
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