Driving App Usage at Music Events - Telenor Arena Case Study
Telenor Arena in Norway recently launched their brand new mobile app, T·App, powered by LiveStyled. The team at Telenor Arena worked tirelessly to make the launch a great success, and already, in the very early days, the hard work is paying off. The first major event with T·App available to attendees, saw:
30% of attendees download the app
Average transaction value in the region of £20
15% of ancillary revenue through the app
To achieve this, Telenor Arena uses a wide range of marketing and operational tactics. Luckily for you, the fantastic team at Telenor Arena are happy for us to share some of their insights into making the app such an incredible success.
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