Telenor Arena, Oslo, enhances customer experience with LiveStyled.
London based tech company LiveStyled and Telenor Arena launched ‘T·App’ to customers officially at MGPjr.
LiveStyled, Europe’s leading live commerce platform for venues, and Telenor Arena in Oslo, today announced the launch of the new customer engagement platform and white-labelled venue app called T·App.
The Telenor Arena is Norway’s leading indoor multipurpose arena. The venue has a capacity of 25,000 attendees and hosts a range of events including concerts, events, exhibitions, sports, family shows and more. The ‘T·App’ app launched at this weekend’s MGPjr 2017, Norway’s foremost singer-songwriter competition for kids aged 8 to 15. T·App will be available at all forthcoming events, including Kygo, Kendrick Lamar and Metallica.
T·App will enhance the customer experience, offering benefits such as pre-order and ‘Click and Collect’ for food & beverage and merchandise. Customers can also use the app to browse upcoming events, find their way around the venue and earn rewards which they can spend on future visits.
The Norwegian venue has already been offering a pre-order click & collect service through an app for several years which has been very well received. However, Telenor Arena wanted to offer something more to its customers, as Marcia Titley, Sales and Marketing Director of Euforum AS (owner of Telenor Arena) explains:
“The customer experience is very important to us at Telenor Arena, and our customers expect us to keep up with a rapidly changing digital environment. We evaluated a range of providers in this area before choosing LiveStyled. We found a number of apps that could offer elements to enhance small areas of the event experience. However, LiveStyled’s platform stood out as it works across the whole customer experience. This encompasses pre-event build up, on-the-night fan engagement and ongoing monetisation. The customer data collected via the app will empower us to understand their behaviour and accurately target them with relevant offers for future events.
“The launch on Saturday was a huge success! We sold 14% of our food & beverage orders on the app, which, for a family show, is really high. We haven’t had those kinds of numbers for family shows before. We are very excited to be rolling out T·App to enhance the experience for all our customers.”
LiveStyled Chief Commercial Officer, Harry Samuel said, “It is a pleasure to be working with the fantastic team at Telenor Arena. They are incredibly enthusiastic about pioneering new technology and we are delighted that they have chosen the LiveStyled platform to help them gain deeper insights into customer behaviour.”
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