AEG Europe Selects LiveStyled to Provide Venue App Platform for Major European Arenas
LiveStyled has been selected by AEG Europe – one of the world’s biggest entertainment venue owners – to provide the venue app platform for five of their major European arenas, and the Eisbären Berlin ice hockey team.
LiveStyled will develop and roll out venue-branded mobile applications for AEG Europe running on its live commerce platform. The first app to be launched will be in June for The O2, the world’s most popular music venue, with an app for its venue in Stockholm, Sweden to follow shortly thereafter.
Apps for AEG venues The SSE Arena, Wembley, Barclaycard Arena Hamburg, Mercedes- Benz Arena in Berlin, and the Eisbären Berlin ice hockey team are scheduled to be developed and launched over the course of the year.
David Jones, Vice President of Information Technology Europe for AEG Europe, said “Venue mobile apps are a key part of AEG’s strategy to embrace digital technology to enhance the customer experience. With an embedded ticket, our apps will make it easier to get into the venue, detailed maps will help our customers to find their way around and, once at their seat, they can use the app to purchase food, drinks and merchandise. In addition, the apps will help us to learn more about our customers, so that we can better tailor our offer and communications to them.
“We are very excited to be partnering with LiveStyled to deliver this vision. Out of all the providers we evaluated from around the world, they were the clear favourite on the strength of the mobile technology platform they have built and its ability to personalise content to individual users.” Adam Goodyer, CEO of LiveStyled, commented, “We are thrilled to have been selected by AEG Europe to deliver this project. They are an organisation which truly understands the potential that mobile has to enhance the experience for customers, as well as the importance of placing customer data at the heart of business strategy.
“By combining our expertise in leveraging mobile data and analytics to improve business performance with AEG Europe’s vision of the fan experience, we look forward to driving a mobile-led transformation in the entertainment industry.”
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