Northern Ireland’s premier entertainment venue, The SSE Arena, Belfast, has won the ‘App of The Year’ at the 2017 DANI (Digital Advertising Northern Ireland) Awards.
Developed by LiveStyled, The SSE Arena, Belfast app defied strong competition to win the prestigious award.
Since becoming the UK’s very first arena app in September 2015, the app has gone from strength to strength, recently surpassing 55,000 app downloads within just 18 months of release.
Incorporating The SSE Arena, Belfast, W5 science museum, and the Belfast Giants ice hockey team, the app provides rich and personalised content, and gives users access to exclusive offers on food, drinks and merchandise. Arena-goers have the luxury of fast-tracking their food and drink orders by collecting from one of the express ‘app only’ lanes located at every concession stand in the venue.
The app also features an in-built loyalty system; both Belfast Giants season ticket holders and SSE Reward customers can login to their exclusive sections and access rewards and content personalised to each individual user. Over 75% of Giants season ticket holders registered in their section during the 2016/17 season, with the app very much becoming a remote control to their SSE Arena experiences.
Clara Killen, Digital Marketing & Development Manager at The SSE Arena, Belfast said: “We’re delighted to have won this very special award. The arena app and the benefits that come with it continue to delight our guests and it’s with big thanks to the team at LiveStyled who continue to provide excellent support in driving the app’s success”.
Harry Samuel, Chief Commercial Officer at LiveStyled added: “It’s fantastic to see our partners in Belfast recognised for their efforts and it’s a real tribute to their constant willingness to innovate, and champion new technologies. We very much look forward to what the future holds for our relationship and the many successes of the app moving forward”.
The SSE Arena, Belfast app is available to download on both Android and iOS.