How to increase season ticket holder spending  by 3000%

Learn how The Belfast Giants Ice Hockey Team utilised The SSE Arena, Belfast app to enhance the fan experience and increase ticket spending. 
The Challenge

Enhancing the fan experience

The Belfast Giants wanted to improve their communication with their customers, provide a better fan experience and increase ticket spending for the season. 

The Solution

LiveStyled App

Engaging Fans

The Belfast Giants section of The SSE Arena app is home to a range of exciting features for fans to enjoy. These features act as an incentive for usage of the app, meaning customers will see more offers, ticket upgrades, and bundle deals and therefore driving more incremental revenue for the venue. 

Convenient Queing

Fans can use the app to order and pay. By selecting their location within the arena, the app then directs them to the nearest collection point. This makes it easier and more convenient for fans. 

CASE STUDY
Outcome

Increased spending and registration 

3000%

Uplift in season ticket holder spend

70%

Registration rate

£2,123

Highest individual season ticket holder spend

 

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