How to increase season ticket holder spending by 3000%
Learn how The Belfast Giants Ice Hockey Team utilised The SSE Arena, Belfast app to enhance the fan experience and increase ticket spending.
The Challenge
Enhancing the fan experience
The Belfast Giants wanted to improve their communication with their customers, provide a better fan experience and increase ticket spending for the season.
The Solution
LiveStyled App
Engaging Fans
The Belfast Giants section of The SSE Arena app is home to a range of exciting features for fans to enjoy. These features act as an incentive for usage of the app, meaning customers will see more offers, ticket upgrades, and bundle deals and therefore driving more incremental revenue for the venue.
Convenient Queing
Fans can use the app to order and pay. By selecting their location within the arena, the app then directs them to the nearest collection point. This makes it easier and more convenient for fans.
CASE STUDY
Outcome
Increased spending and registration
3000%
Uplift in season ticket holder spend
70%
Registration rate
£2,123
Highest individual season ticket holder spend
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