In its 31st year, the International Live Music Conference (ILMC) has a wide array of talks from industry panels followed by workshops plus plenty of late night networking and partying.
Below are a few of the highlights from the sessions we attended.
The Mercedes-Benz Arena in Berlin has become the first venue in Germany to launch a new mobile app, powered by LiveStyled. The Mercedes-Benz Arena team sees its mobile app as a strategic resource to enable the collection of their own GDPR compliant attendee data.
Transacting in cash can cost venues up to 11% more than taking payments via cashless solutions. This post identifies the issues and demonstrates how LiveStyled are helping venues on their cashless strategy.
We identify the various ways in which venues can open up new commercial opportunities through mobile. In order to achieve this, we look at how different aspects of the app environment can be commercialised.